Generate Maximum Leads & Increase the Footfalls for Your Events.
- Sandy T
- Dec 5, 2017
- 4 min read
Updated: Mar 17, 2023
Are you a CEO? A Marketing manager? A Sales manager?
You are confused & lost! You feel demotivated & rejected! Frustration all over you! Performance pressure is mounting as well, Job at risk! No Leads? No Sales? No New Client?
First of all let me explain to you why we fail even after putting in all over efforts?
We all know, Time never stops. We forget this most of the time while we are chasing our Target. Then we also do not realise that our body, our mind has a limited capacity, we keep consuming our energy every moment. Now let me point out to one more important factor here. It is a COST linked to tasks which we carry out to have a new client on board. So even though you are fully geared with a plan to execute, you are always under a constant sub-conscious pressure of these dynamic factors & changing scenarios.
Of course, there are many ways to react and deal to the above problems mentally and emotionally, but yet this will not help to find a prospect who could be your new client very soon.
Majority of the company's marketing and sales teams follow a blind & unthinkable approach which leads them nowhere or somewhere i.e. A failure.
Daily routine like sending emails, mass emails, making cold calls & follow up calls will lead them to results like bounced emails, not interested responses, not a relevant contact, please unsubscribe, hit voicemails, invalid contact number, lost on IVR's, contact no more with the company or contact doesn't sit in this office.
Loss of A Day is: Time, Energy, Cost linked to Technology, Infrastructure and Manager or Team.
Win of A Day is: Failure. Cheers!!!
Yet, the next day same routine, same task, same plan. This goes on till the next team meeting takes place. Now you are 3 to 6 months down the line when new ideas flow in, new methodology, may be new managers hired and set your button to Re-Start mode in the hope to damage control and reap the best out of this situation.
Sometimes even smaller things matter a lot. Sometimes you need to dive in a little deeper to understand a problem!
Every CEO, Marketing & Salesperson needs to ask themselves "Is my team contacting relevant audience"? "Do we have a correct contact list to go after"? "Why my Marketing team receive email bounces"? Why my Sales team hit invalid contact numbers"? "Why is my team rejected on an email or on calls"? "Did my team make sure if the contact has opted-In to be contacted"?
You have invested a lot into preparing your company's marketing and sales collateral, dynamic website, processes, use of technology, solutions experts etc. these all are a failure if you hit a wrong audience and your company suffers a loss when you do not achieve your company's Revenue target.
It is first to understand and accept that over a period of time Job Title, contact details, Company details keeps changing and your target data loses its effectiveness.
Every successful company follow the basic steps of Contact List Management with lots of logic and maturity. I have seen companies and also heard of many how their marketing and sales team are so busy closing new business and adding revenue to their company.
In simple words, Contact List Management means having a Healthy and Correct information across all your Databases or in your CRM engine.
Contact List Management involves steps like researching and building relevant target companies and contact list, cleansing of old contact list, removing duplicate entries, updating of information like contacts first name and last name with proper salutation, job title, company name, business email address, business contact number, office address, company information like employee size, revenue and much more. All is validated and accurate.
A Contact List Management process will ensure your Marketing and Sales teams will have absolutely correct information and knowledge of their target audience. It will save a lot of time which they used to spend on all redundant data and rejected responses.
Having a Contact List Management in place, now Marketing and Sales managers will be able to have higher touch points and interaction points with their prospects to put across their proposal to them and progress to next level in a Sales cycle,
Once you acquire a healthy contact list the next steps which are involved in any Lead generation program and Events campaigns will be more effective and motivating for your team than before.
You can have a dedicated internal team who can be responsible to manage and keep the Contact database up-to-date or hire a vendor who is Expert in providing Contact List Management and Database Management services.
Also here is a tip for your company's data safety: Make sure your data is protected and the vendor is completely following your company's Data Protection Compliance.
Generate Maximum Leads & Increase Footfalls for your Events which will help your Sales team to generate more revenue for your company.
In our next blog we will cover other useful topic for Marketers and Sales developers.
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